What is a
backlink? – It is an incoming
hyperlink from one webpage or website to another. It is also called an Inbound
Link (IBL). In Digital Marketing it is used as part of SEO (Search Engine
Optimization)
Link Building is considered to be one of the major
reasons for higher ranking among Search Engines. A Page with a lot of Backlinks
gets ranked higher. Backlinks lead to better SERPs (Search Engine Result Pages)
For search engines that crawl the vast metropolis of
the web, links (Backlinks/Link Building) are the streets between pages. Using
sophisticated link analysis, the engines can discover how pages are related to
each other and in what ways.
1.
Backlinks to
one’s Domain or website or webpage is very important
2.
Backlinks should
be contextual and from Quality sites
3.
Backlinks should
link to relevant sites
4.
Ranking for
relevant search terms
5.
Backlinks through
Broken Link Building – Websites which are changing their website address
6.
Referral traffic
– look at Potential referral traffic
7.
Faster indexing
of site
8.
Influencer
Outreach
9.
Link the Website
to local business directories – This is a very effective way to generate some
interest and the visitors reaching the website through the directories are
normally the target customers.
10. Share Images in Common Image Sharing websites with
links to the website
11. Theme Designer Portfolio – Have our website Theme to
be used/displayed by the Theme Designer Portfolio firms.
12. Backlinks can be in the form of an image as well as
text. If a link is an image, the anchor link text is the alt tag of the image
13. Link reclamation – Include Links that our website
still does not have yet.
14. Conduct Social Media Contest relevant to my website
15. Attempt being an editor in Wikipedia –
16. Article Submissions – Submit articles in sites
accepting similar content or doing similar business.
17. Provide testimonials
18. Beta Test Products and provide reviews – Get involved
in beta-testing products and provide helpful feedback. The owner
will appreciate your input and link to your posted review.
19. Offer Free Stuffs in Your website – Free Downloads
etc.
20. White Papers – Generate a lot of White Papers. Request
Friends/peers to share the White Papers. Include a Link Back to the website.
21. Create a useful Tool that is free for the User – Like
a free Survey tool, which talks about basic Health status of a person living a
normal life in a certain way. It generates interest.
22. Tutorials – prepare In-depth tutorials, which will
generate interest.
23. Provide Comparison Information – This is of interest
to the user and the comparison can be of different subjects/topics relevant to
the website niche or area of activity.
24. Create and Review Rankings and Top Companies on
subjects relevant to the website
25. Press Releases – List down Press releases relevant to
the website or the area of activity and post them in the press release sites to
create backlinks
26. Podcasts and Slideshare and other Mediums – Converting
articles into different formats to consume is a great way to gain
backlinks. You can convert your article into a podcast and get it
on iTunes,
or you could convert it to a Slideshare presentation and get backlinks whenever
people share it.
27. Discussion Boards – Be part or participate in
discussion boards like Quora or LinkedIn discussions.
28. Promote in Social Networking Groups – Utilise the
various social Networking Groups to promote the website.
29. Social Networking Sites – It is advised to maintain a
presence on top social networking sites like Facebook, Google+,
LinkedIn and Twitter. You can create an audience and share your posts
on social media.
30. Social Bookmarking Sites – Provide link building to
various Social Bookmarking sites like Digg/Favoor/SiteJot/ Kinja etc.
31. Backlinks through various Online Forums – Provide
Backlinks through popular online Forums
32. Digital Signatures – For all communications provide
link to the website besides the Digital Signatures.
33. Do Follow Link – Comments – Leave the link to the
website after posting a comment
34. Donate – Find websites of Non Profit Organizations relevant
to our area of activity and willing to accept donations and link back to sites
that have donated.
35. Guest Post – Relationship Building with a website – be
proactive in building relationships to ensure Guest Post are regular and drive
traffic to our website and thus ensuring driving traffic to the website.
36. Competition or similar Site Backlinks activity –
Understand what the competition is doing and do similar activity for Backlink
building.
37. Link Pages – The Request Stranger - “The Request” is
as simple as finding websites that link out to sites in your niche and sending
them a quick email asking for a link back to your site.
38. Link Pages – Friends & Family - Ask you friends
and family to link to you, tweet about you, share stuff on Facebook, MySpace,
Instagram, Vine, YouTube, and in any other way they are active on the web.
39. Brand Ambassadors – Customers – If we can have customers
who are genuinely promoting the website and provide links/ Backlinks.
40. Affiliate Programs/Marketing – Link or choose good
Affiliate programs and link back to the website
41. Connecting through Scribd – Use the Document sharing
site Scribd to build backlinks to the website.
42. Provide Cheeky/unique content – Have these contents to
the website to ensure the website content is unique and this can led to Social
Media attention and links.
43. Make the site content interactive and inquisitive –
Using content like Quiz and test is also a good method to build links to the
website.
44. PPC – using Pay Per Click Campaign to buy paid
advertising campaign to buy relevant traffic. The traffic will get the website
more exposure and the visitors will link.
45. Viral Content – Using Internet Viral Content (Memes)
also can lead to link building
46. Create How to Guide Contents – If the website can
create content which are How to Guides, which is also a very effective method
in building links.
47. RSS Feed - If you publish an RSS feed and your content
is useful and regularly updated, some people will syndicate your RSS content
(and some of those will provide links; unfortunately, some will not).
48.
Online Class
fields like Craigslist’s -
